If I were the head of an environmentalist organization and hired somebody to produce a video promoting something like the 10:10 cause, and they came up with something like the video "No Pressure", I would suspect them of being a secret plant working to sabotage the movement. If you have never seen the video, here it is. If it is taken down, have no fear. It will be re-uploaded to YouTube by those who want you to see just what we are dealing with here.
True enough, the British have a strange sense of humor, to put it lightly, but this is beyond the pale even for them. This is so in your face and over the top, its hard to imagine what they could have been thinking. And remember, this is a professionally produced video, written in fact by Richard Curtis (Blackadder and Love, Actually).
I want to point something out, however. Everybody is so focused on the violent aspects of the video, they have inadvertently missed what might actually be the most subversive part of the message.
In all of the little skits which make up this compilation, one thing beyond the obvious blood and gore stands out. Those portrayed as being against the environmentalist agenda are seen as being a very small minority of naysayers, so small in fact that they can be seen in a sense as completely out of the mainstream of civilized thought.
Just a couple of schoolchildren out of an entire classroom. Only three salaried employees out of an entire company executive's seminar. One lone football player whose old-fashioned views stand out as an anachronism in the face of the team's more modern and "responsible" stand against Global Climate Change.
The underlying message is meant to be even more intimidating than the initial shocking murderous purge of the unbelievers. It can be summed up as follows-
"You are not important. If you choose not to support us, you will be one of a very few, a group whose numbers are so small and insignificant, they are of no true consequence whatsoever. And, when you are all finally gone, no one will mourn your passing, nor will it be noted by history. You will be missed by no one-not by your peers, nor your friends and associates, not even your family, or those who might have once looked up to and admired you. After an initial period of natural human shock and grief, they will quickly forget you. Before long, your very existence will be forgotten."
In other words, those who are against the cause should be seen as not only on the wrong side of the issue but, perhaps more importantly, on the wrong side of history. They should be seen as unimportant, so unimportant that they are not really worth trying to convince. If they cannot see the rightness of the environmentalist cause, they are themselves a lost cause.
Before long, their memories will and should be wiped from human memory-purged, if you will, from history, with all the sentimentality and consideration one might give to the wanton slaying of cockroaches.
Of course, the outward violence was meant to disguise this more subtle and almost subliminal message. However, although attempts were later made to explain the bloody purge of unbelievers as nothing more sinister than quirky humor, the outrageous nature of the violence displayed backfired on the producers, and on the environmentalist group involved in its production.
But the meaning is all too clear. If you are against the movement to combat Global Climate Change, you are, to their way of thinking, a part of the mindset that has not only created the problem, but would seek to perpetuate it.
Is it any wonder that dramatizations of the wanton destruction of the opponents of the environmentalist movement should be presented in such a cavalier fashion? The question should be asked, if they really believe in their cause, how could they honestly feel any differently?
